Are you using video in your content marketing efforts? If so, you’ve got plenty of company. Seventy-nine percent of B2B marketers say they’re using this tactic – and for good reason. Video leverages the power of sound, vision, and storytelling to bring your products and services to vivid life.
While it’s true that marketers understand why they should use this tactic, it’s also true that not all marketers using video are experiencing excellent results. In fact, for many, the results are falling flat. Albert Einstein famously said, “Logic will get you from A to Z; imagination will get you everywhere.”
If video is the future of content marketing (and I’m arguing that it is), how can B2B marketers more successfully unleash its power to more effectively connect and engage with customers?
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